Your business website is arguably your most essential source. It is your day to day digital shop window and will be the first interaction that the majority of potential customers will have with your business. So if it shouldn’t look the part, loads sluggishly or, most significantly, lack a mobile version then you will be letting custom slip through your fingers.
Say hello to WordPress. WordPress is the wildly popular content management system that forces over a quarter of the entire web including some of the world’s biggest names like the Brand new York Times, Forbes, People Magazine and National Geographic. So if it works to them it can work for you right? This why:
1 It’s flexible
Whether that you simply dog combing parlor, restaurant, boutique fashion house or a high-flying legal firm the Blogger content management system (CMS) has the versatility to give your business precisely what it needs. The possibilities really are just limited by the imagination of the business with bespoke looks, function and style to match what you need from your company all possible.
- Great blogging platform
Every modern business needs a blog because it’s the easiest way to communicate the latest company information and product offering to your customer base, so it makes sense to have it in the same place that customers can purchase products and contact you. Up to now systems like Blogger and Tumblr have been popular selections for small business but now it’s time to bring it in-house.
- WordPress is open source
What ‘open source’ means is that those who put it to use are able to contribute to the development, generally by the creation of plugins that perform specific tasks as well as the development of best procedures. But how come this advantage you if you are hiring a web creator to build your website?
To put it simply you benefit from the continuous improvement. Thus many people use WordPress given that it is constantly evolving due to influx of new ideas from users so your website will be built on a platform that is constantly getting better and you avoid have to pay a cent!
- WordPress is constantly updating itself for security and maintenance
Some CMS systems leave the business of updates in your fingers – if you avoid check then you don’t get the good thing about the latest version. Not so with WordPress. It improvements instantly to keep your site safe, up to date and in line with the latest best practices around security. In short, it’s as safe as houses.
- WordPress is SEO friendly
Most of us want our websites to exhibit up effectively in the search results and WordPress can be a powerful tool in helping make it happen. Its standard framework and site architecture is not hard for Google robots to crawl meaning that they like it, to the point that company CEO Matt Cutts openly endorsed it, and as we all know when it comes to search, Google is absolutely necessary.
- it’s a terminology that all developers understand
Within their look for the perfect website a lot of small business owners employ web developers who create complicated websites that may look the part on the outside but that no-one apart from them can manage. A little like buying your fantasy car and finding that only the dealer can actually get it to run.
WordPress is such a huge part of the modern web landscape that all developers have at least some experience of it and can turn their hands to coding and building for it. Because of this you can run your website day-to-day, adding sites and new products, but every time a problem comes up or you decide the time is right for a makeover you won’t be short of men and women who can help.
- From the platform that you can rely on
Having recently been around for 10 years plus now, WordPress has been continually worked on to remove the kinks and bugs which may have recently been known to plague other content management systems. It’s not absolutely problem-free (what in the world is?) but it’s about as close as you will find anywhere.
- WordPress is mobile friendly
By now you will have heard the stat that mobile web-browsing now outstrips desktop and laptop by a tidy perimeter and this difference in customer habit has had a result on the online panorama. These days Google actively bars websites from its mobile search results if it isn’t mobile friendly. If that is you then that’s more than half of your prospective traffic gone at a stroke.
Happily if you base your website on WordPress you have all of the tools you need to succeed on all devices because WordPress does not just work on mobile, it thrives. Your website still needs be well designed but done properly WordPress can offer an outstanding consumer experience on any device and a fairly easy to use site earns sales and leads.
- Ideal e-commerce system
Today the amount of items bought on the internet is staggering and is merely proceeding in one direction, creating in its wake a marketplace that businesses big and small understandably want to
- that is a powerful marketing ally
You may also hook up your site to an email platform like MailChimp and measure the behaviour of the customers that visit your site from their inbox including things like which products they buy and the last time they purchased from you. This allows you to customize campaigns targeting those who say haven’t bought from you in 3 a few months offering them a deep discount to bring them back. Or perhaps reward those loyal customers who buy from you regularly. All using data from WordPress. Powerful no?
Time for you to make the majority of it!