In 2015, Google introduced a big change to the search engine algorithms which is now considered as a ranking signal in a website’s mobile presence. Regarding this reason, responsive design is a must.
In other words, an online site must be accessible on a mobile phone.
It should contain the following elements:
Clear text that does not require zooming
Enough space for tap targets
No horizontal scrolling
You probably can recall that viewing a site on your phone some time ago was not a good experience at all.
During 2017, the amount of Smartphone users worldwide will exceed 2 billion.
Websites not designed to be viewed on such smaller screens will probably come across a decrease in their search engine rankings.
The truth is, 60% of lookups currently originate from a mobile device.
To make sure your website works with mobile devices (with do not need create a separate app) and provide a favorable experience, consider reactive design as the best mobile solution.
To commence with, what is responsive web site design and how can it affect you?
Right now there was a time when you necessary to create more sites for viewing on different sizes of monitors.
With the system created by responsive web design, a single site with one URL and content source responds to the dimensions of a user’s mobile device. A responsive website adjusts to the screen size because of fluid and flexible structure. This will likely provide the users with a favorable browsing experience.
In essence, your website will look good and be user friendly on all devices, whether it is a desktop/laptop, a tablet or a cellular phone.
Advantages of Responsive Design for Mobile phones
The greatest good thing about a responsive layout is that users will have the best possible experience on your website using any device.
In addition, it allows you to improve your website content. This will make sure that users only see the most crucial information on their mobile device.
By means of the Google algorithm upgrade, a responsive web design boosts visibility on the search engines because it is compatible with mobile phones. A website that provides an efficient mobile experience is more likely to appear on search results than one which would not.
The Importance of Responsive Design for Enterprise
Helps you to reach out to more customers using smaller mobile devices like pills and smartphones;
Gives a constant experience that is more likely to boost sales, conversions and lead generation;
Allows loan consolidation of analytics, reporting and tracking in one place;
Decreases costs and time on website content management;
Gives an edge over competition.
Take note that are two more methods that provide a mobile friendly experience. The first one is known as the Active Serving, which makes use of different HTML and CSS code, but the same URL. Pages identify the device used for viewing and provide the correct code.
The other method is another mobile site. The moment user’s visit using their mobile device, they are directed towards another mobile-specific URL.
Typically the most useful method is determined by a given situation, provided that the right steps are followed to completely optimize for mobile users. You just need to to decipher the best method for your online occurrence before deciding on one.