RWD is a method (endorsed by Google late 2012) of creating websites so that they can be viewed optimally, irrespective of the viewing device’s screen size. If executed correctly, the user experience will remain the same across all screen sizes, consequently helping to boost sales, visits, loyalty and engagement. Considering the growing pattern of mobile and pill usage, it’s no amaze that RWD is fast becoming the standard through which web sites are being developed.

The key challenge right behind RWD is one of design: how to seamlessly conform to the end-user needs, as well since the viewing screen’s capabilities, without having to lose your website’s primary messaging or intent. Let’s suppose, for example, that a mobile user will be viewing your site. Obviously he/she will be doing this on a smaller display than presumably the majority of your target audience would be using. Taking user’s preliminary needs into account doesn’t simply mean adapting your content to the screen size. This also means anticipating what that mobile user will need first when visiting your site and then installing out the content accordingly. In the same time, it really should not assumed that your end-user may well not eventually need access to all site information simply because they are on a mobile device. The mobile device might be this user’s primary source of viewing, so this first time experience may be your only way of capturing and participating them.

Within the client side, there are a variety value-added benefits created by sticking with responsive web design standards. The initial that comes to mind is cost. Although there are design and development expenses associated with RWD, in the long run it will be more cost effective than creating multiple unnecessary stand-alone mobile or tablet sites – and there will be time cost savings because it will be simpler to manage and look after.

Another interesting, and currently underutilized, advantage of RWD is the ability to harness the SEO value of mobile and tablet viewing and deliver greater results for your primary website. How? Very first, let’s take a step back and find out how SEO used to be effective

Traditionally you can boil it down to three areas:

Articles – the information on your site, be it obvious to the customer or perhaps search engines like google.

Code – the codebase behind your site.

Linking – traditionally the backlinks to your site from external sites, but social linking, a lot more, as well.

If you had to make a standalone mobile website you’re also, in effect, creating the need to optimize another standalone web site. Conversely, all the effort invested into properly building out the search engine optimization capacities of your primary website won’t increase the ratings of your mobile website. The time and work needed to begin from scrape with your linking and content would be beyond reach. With Responsive Website design, the effort you put in to search engine optimization is put on one site, decreasing costs and increasing the long-term search performance in a more long lasting fashion.

Look around you – mobile phone and tablets are here to stay; and many likely going to kill the desktop, eventually. Just makes sense that development adapts to these ‘physical’ changes as well – it’s not a trend, its reality!

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