Valuable Information under the Page Fold
When developing a website, the most valuable aspect of the page layout, which all designers should keep in mind, is the webpage fold. In only a few seconds, visitors will be able to comprehend if an online site will be worth visiting. You have too little time to impress your guests, and here comes the value of a page fold. The principle of a page fold is as simple as including all valuable information on top of the fold.
When you place valuable call-to-action buttons/website communications under the fold, there will be slim chance for visitors to find the info they are searching for. Just a quantity of them will slide down to look into the information under the fold on their first visit to your website. In the event this happens, do not be prepared to achieve a great conversion ratio.
Customer Oriented, but not Dedicated to Users
Majority of web designs create an online site dependent on what clients require. However, in the long term, they neglect their target market, users who will truly visit the site. The main problem here is not doing enough research on your audience or not knowing your users. This means to say that the decisions you make when designing are only depending on assumptions, which are often wrong and which cause users to be disappointed with your site. Sites that achieve a high level of conversions are those that are extremely user-oriented. You should be familiar with users and apply this understanding when creating your web site design.
Not Able to Tell the Difference between Points of interest and Distractions
Sometimes, using too much of a certain design factor is not what confuses a visitor, but rather using the wrong choice of design elements that moves the user’s attention from your website’s message. These people draw your visitor’s eyes to less significant elements of your web pages – since you put some design elements in the incorrect places or have located images around important buttons/visuals which experts claim not let visitors focus their attention on them.
Continually be careful when it comes to your designing choices. Regarding instance, you might be bent on inserting a huge background image on your site’s Home Page, but this gets in the way of the site’s eyeflow. So , it is best not to use it.
No Clear Contact to Action
Do not think of your website as a piece of artwork, since people do not visit simply to appreciate the way it appears. It truly is created with a purpose. It is intended to accomplish an objective by means of what guests do on the website. You desire a clear call to action so site visitors really know what to do once they land on your site. It may be to buy your product, request a quote or subscribe for a newsletter. Or else clear with your call to action and the “what next” question is not answered, do not expect any conversions.